The first podcast election

Donald Trump - again - intuitively understood the new media

The last four elections (at least) have been dubbed ‘the first social media election’ by people like me. Maybe it’s finally time to drop the moniker. Because Donald Trump’s win this week marked the beginning of a new era: the podcast election.

There is a superficial way to see this. Trump’s campaign had a simple plan: hold the women voters, and max out t…